On May 14, 2010, I delivered the inaugural lecture for McLuhan in Europe 2011 at the Manchester FutureEverything conference. The text concerns both the importance of thinking about McLuhan in terms of poetics, and the implications that contemporary projects like Christian Bök’s Xenotext Experiment have for thinking about communications and media. Video of the whole thing follows:

Darren Wershler – McLuhan in Europe 2011 from FutureEverything on Vimeo.